Sierra Club

A collection of graphics that I created for the Sierra Club as part of their "Stop Clearcutting" campaign. The intention of this digital campaign is to draw awareness of the imminence of the logging epidemic of old growth forests on the West Coast. Though this campaign is focused on a select region of old growth forests, the consequences of losing this area of crucial habitat has global environmental implications.

To drive home the significance of this issue, I pulled statistics that relate to the immediacy and severity of clearcutting, and provided factoids that emphasize the value of the forests. I sourced pictures of the redwood forests from California photographers who offered their media to the cause for authenticity.